“Your business card is often a potential customer’s first contact with your company; you want to engage with them as well as encourage them to find out more about you and what you do. One of the best ways to do this, is with a well-designed, simple to understand card. Follow the tips below to create distinctive, professional business cards that packs a punch!
Who, What, Where, Why?
It may sound obvious, but the first (and most important!) thing to consider when designing your business card is the information you want to convey. Make sure your name, job title and company name or logo are clearly displayed. Think carefully about which contact details to include – you need to strike a balance between providing enough points of contact, without making your card look cluttered. From our experience, your website, email address and phone number are essential. Many businesses no longer include an address on their business cards, so if you’re struggling for space, you may want to remove this from your design.
Make it Readable
If you’ve got a lot of information to display, you may be tempted to shrink the size of your text. Beware – small text can often look readable onscreen, but turn into an illegible smudge when printed. As a general rule of thumb, don’t go smaller than 8pt. Also, don’t forget about the font itself: keep it professional and simple – don’t be tempted
Colorful or Plain?
Bright colors – when used correctly – can make a business card stand out, and look distinctive. This tactic is often used by design and creative businesses, with the aim of appearing fresh, exciting and original. However, don’t underestimate the power of simplicity. A plain black and white design can be as memorable and striking as a colorful card – and can often be seen as more ‘stylish’ too.
If you’re concerned about a black and white card looking dull, try embossing the words. Embossing creates a raised, 3D effect, which adds elegance and style to a business card.
Embossing also makes the card more tactile. Research has shown that engaging more than one sense at a time can improve recall of an object, so people would be more likely to remember your business.
It’s wise to keep your business cards in line with the rest of your company’s branding. If you have company colors, use them. Of course, if you don’t have any particular color scheme to work with, you’ll have free reign on your cards. But, be careful to choose complementary colors – clashing colors can look tacky and unprofessional on a business card. If in doubt, use an online color matching tool.
Pictures speak louder than words. This is true for business cards. While you need to have written content on one side of the card, think about saving the other for something more visual. Perhaps you could use the space to display an image of your product, or something related to your business. Or, put your company logo on the back of the card. Whatever you do, don’t leave it blank – it’s often claimed that people don’t look at the back of business cards, but that’s simply not true. Just think about how many times you’ve been given a card, and flipped it over to check…”
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