Business Cards - What Type of Finish to Choose

“Business card of today have proven that it can be another important piece to improve a portfolio, whether it’s created for your own or for a client. The idea of a rectangular business card with just typography with necessary information is completely gone and the business cards of today have a lot of design to offer.

In many occasions a business card will represent your work and yourself in other hands, so you have to use all the tools available to make the best out of it.

The print finishes are now a big part of making a business cards extra special and one of the biggest tools to enhance the design, here you will see 5 different ways of finish that you can use on your next business card project

Varnish and Spot UV

This is one of the most used finishes on business cards, today most of the cards printed in any graphic place already include a varnish finish instead of the old paper feel.

A varnish finish is a coating of matte, silk or gloss that can be applied to the business card to protect the paper making it last longer, and also enhance the look and fell of the design. A varnish card has the plastic feeling to it and it’s also very shine.

Spot UV is a ultraviolet varnishing that is used to enhance certains areas of the card making the color appear richer and shine with the varnish coating feel to it.

Cut Die

Die cutting is becoming very famous along business cards as we notice that the business cards of today don’t necessarily have to be on the rectangular shape anymore. The creativity of designers are making business cards of any shapes according to its business needs.

Die cutting is simple process of cutting the card into different shapes, it’s very used to see beyond the card or to give a different shape to it.

Foil Bloquing

Foil bloquing gives a touch of elegance to the business card with a nice texture feel and look. This process is created by pressing a colored foil into the card paper with a heated die. It’s mostly used to enhance typography and logos.

Fold

We all know what folding is, there is various types of folding but business cards are starting to appear with a single fold as an option of finish that gives double the space to put information on the card and an extra touch of uniqueness to it.

Emboss and Deboss

Embossing is created by heat pressing into the card paper without any use of ink or foil. It gives a very strong texture feel to the card and in some cases a 3 dimensional visual effect to it.

Debossing is the opposite effect of embossing by depressing the print. It gives the same fell but the paper is actually pressed in instead of poping out, and also creates 3 dimensional visual effects.

Each one of these finishing print options give a different look and an extra edge to the cards, having a good finish can set you apart from everyone else. As you can see, you don’t have to go with only one finish, you can mix them up with a lot of creativity and come up with a total unique business card.”

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Sourced from Webitect